SEO is one of the most important but at the same time a misunderstood term in the marketing world. Over the past many years, business people have either failed to understand or devalued its importance as a good marketing plan. Even today, many are still asking why SEO is important for the businesses.
SEO is a practical marketing tool that can bring a business qualified leads and in turn customers. It has been proved by studies that SEO can provide with a better ROI than the traditional marketing. Furthermore, it provides business visibility, web traffic, branding, credibility and a high ROI.
So, let’s better understand why exactly SEO is important for your business.
Business Visibility and Branding
When people search for your products or services, it’s only obvious that you want to be ranked at the top of the search engine so that they click on your website. But it’s not all. Another reason is the certain amount of value you get by appearing among the highest.
Before making the decision to buy, a person searches more than one website. He clicks on several websites, does his/her research, hones their search terms and further search. And if you continually show in these search results, you gain more trust and more chances to get a click.
Traffic in itself isn’t going to make you money. But the more visitors you get the more chances are there of you getting a customer. Also, people who are coming to your website are to the most part qualified leads that already have interest in your product or service.
Being an inbound marketing strategy, SEO rewards at a much higher rate than any other forms of offline advertising. The best thing is it doesn’t interrupt your customers when they are doing their favorite thing say watching a TV show. You market your products at the time people are already looking for products or services that your business provides.
Your ranking on a search engine is like a vote of confidence as it shows your business is the most relevant and that’s why Google is showing it in the results. And people are always inclined towards working their way through the first page results than going to other pages.
SEO generates valuable traffic and provides your business the credibility. Apart from this, it offers you valuable insight into your customers as Google Analytics tracks this traffic. This provides you with the data that you need to make informed decisions for your business.